On November 20, the five-day 2020 Zhejiang Agriculture Expo was opened in Hangzhou, Zhejiang New Agricultural Capital Exhibition Center. The Zhoushan Pavilion, with Ocean Family as the main image, became the star booth of the exhibition, attracting many exhibitors and visitors. With the careful guidance and strong support from the Zhoushan government and industry authorities, Ocean Family, on behalf of its hometown, displayed the results of the development of Zhoushan's ocean-going fishery industry and featured agricultural and fishery products at the Agricultural Expo.
This year's Agricultural Expo exhibition scale of more than 30,000 square meters, nearly more than 900 exhibitors, using online and offline integration of the form of agricultural production and management entities and new retail merchants to create a new platform for cooperation and exchange, open up sales channels for high-quality agricultural products, and help the transformation and upgrading of modern agriculture in Zhejiang.
This is the first time that Ocean Family attempts to link up online and offline scenes since its participation in the 2012 Agricultural Expo, and not only exhibits Ocean Family ocean-caught series products, canned tuna series, and Zhoushan's premium series products in the offline exhibition hall. In addition, the exhibits were moved online to showcase the products of Ocean Family entire industrial chain to all offline and online visitors in the form of cloud exhibition and sale, cloud promotion, cloud live broadcast, cloud ordering, community linkage and other diverse and novel forms. Furthermore, Mr. Wang Wenhui, Deputy Director of Zhoushan Agricultural and Rural Bureau, personally endorsed Ocean Family products on the live broadcast of the Agricultural Fair.
The dark blue boat-shaped decorations that can be seen above the main exhibition hall in Zhoushan are particularly eye-catching, with colorful small fish decorating them, implying that the "boat" is sailing on the sea, breaking the waves and catching plenty of fish.Zheng Shanjie, Vice Secretary of the Provincial Party Committee and Governor of the province, Feng Fei, Member of the Standing Committee of the Provincial Party Committee and Executive Vice Governor of the province, Peng Jiaxue, Vice Governor of the province, and Hong Bi, Director of the Zhoushan Agricultural and Rural Bureau, visited the Zhoushan exhibition hall and learned about the basic situation and the series of products of Ocean Family.
On November 21, a regional public brand promotion of "Zhou San Xian" agricultural products was held on the stage of the Convention and Exhibition Center, and the company promoted various new products and tasting activities to all the exhibitors. At the same time, Zhejiang Dalin Lu Junmei signed a strategic cooperation agreement with Shen Xianzhong, general manager of Century Lianhua Huashang Group, on behalf of the company to promote the brand "Zhou San Xian", so that "Zhou San Xian" can enter the retail channels in Zhejiang at the first time and consumers can taste the excellent products of Ocean Family endorsed by the government.
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