“The good fishing season is based on the fishing moratorium, big tides can carry vessels”: the opening of the fishing season of Zhoushan fishing ground just embraces the 2018 Chinese Harvest Festival of Farmers. On 23rd September, the Autumnal Equinox of the lunar calendar, fishing vessels which are fully loaded gather together at Shenjiamen and the square of Zhoushan International Aquatic City has the very cheering climate. The first China Zhoushan Harvest Festival of Fishing Ground, which is jointly hosted by the Bureau of Ocean and Fisheries of Zhoushan, Fresh Food of JD.com and Ocean Family, has the wonderful opening.
Ocean Family, as a distant water fisheries enterprise which is deeply rooted at Zhoushan, fully demonstrates its distant water fisheries products, carefully-selected Zhoushan seafood, and imported seafood during the Festival. Aiming to further promote quality seafood of Zhoushan fishing ground to the whole domestic market and make more consumers to enjoy real, reassuring, and delicious Zhoushan seafood, Ocean Family signs the master purchasing agreement of Zhoushan red shrimp with Dongji Marine Fisheries Cooperative and promotion agreement of Zhoushan Selected Seafood series with the Fresh Food of JD.com.
Zhoushan seafood has won the good recognition from consumers. However, how to verify the real identification of seafood is a challenge to consumers. The trademark license scheme of the certification of the national geographical indication strictly controls production places, quality, and processing standards from the source, and has become the ID of products from specific areas. On the site of event, Zhoushan Aquatic Products Processing and Marketing Alliance issues Ocean Family the usage right of “trademark of Zhoushan geographical indication products”.
Under the warm climate of develop resource together, build and share platforms and channels together, and create and harvest together, Mr. Jiangjianming, the vice mayor of Zhoushan municipal government, Mr. Lindewei, the vice secretary-general of Zhoushan municipal government, Mr. Daidenglu, the vice director of Zhoushan Ocean and Fisheries Bureau, Mr. Yanghaibin, the vice director of Putuo district government, Mr. Caoxin, the general manager of seafood & aquatic products of fresh food department of JD.com, and Mr. Zengbo, the vice general manager of Ocean Family, start the opening ceremony of Harvest Festival together.
The event is fully under the live broadcasting through platforms such as the mobile APP of Infinite Zhoushan, Toutiao.com, the Paper.cn, Tencent, Guangdong TV Station, Foshan TV Station, Xian Liuhua Broadcasting, Jilin Hulaquan, and etc., attracting more than 500 thousands audience. |
