On 22th March, the 5-person delegation of COFCO’s Womai.com, including Mr. Zhangdongfeng, the chairman, Mr. Zhaopingyuan, the general manager, Mr. Caizhifeng, the director of the fresh food department, and others, visits Ocean Family’s headquarters in Zhoushan. Mr. Zengyuexiang, the general manager of Ocean Family, and Mr. Zengbo, the general manager of Zhejiang Daling Corp., lead the e-commerce and marketing team to roll out the hospitality. Both parties have the sufficient communication regarding the cooperation plan of the next step and the development of new products.  

Mr. Zeng, introduces Ocean Family’s designing and planning in terms of ocean fisheries, processing industry and sales terminal, and shows the selection of the location of the industry zoning area of the company. Mr. Zhangdongfeng, the chairman of Womai.com, and Mr. Zhaopingyuan, the general manager of Womai.com, are very much optimistic for the development potential of Ocean Family’s industry zoning area in Zhoushan, believing that the investment in the upstream of the industry is the core factor to finally realize the product differentiation and forge the sustainable competitiveness.

The above figure (from the left to the right): Mr. Zhangdongfeng, the chairman of COFCO’s Womai.com, Mr. Zengyuexiang, the general manager of Ocean Family, Mr. Zhaopingyuan, the general manager of COFCO’s Womai.com

Womai.com is the food platform under the brand of COFCO, the global Fortune 500 enterprise, and has been pursuing to construct the biggest and safest food shopping portal in China, making more users to enjoy more convenient shopping and have more reassuring foods. This philosophy perfectly matches Ocean Family’s concept and mission, which is “to supply more safe, reassuring, healthy, and delicious seafood to consumers at home and abroad”. Both parties have started the cooperation, integrating resources and core competitiveness and forming the alliance between two powerful parties, since October 2012. Currently, the annual sales revenue of Ocean Family’s series products at Womai.com has achieved more than 100 million RMB, showing deep appreciation from consumers. 

In the meantime, the company’s e-commerce and marketing team also demonstrates more than 20 processed and prepared products, such as salmon, Argentina squid, and etc., to the delegation of Womai.com, winning the warm remark. In the future, both sides will jointly promote “LingXian”, the new brand, supporting to realize the good-quality increase in 2018.