On 20^th September 2017, Zhoushan government, Ocean Family, and JD Fresh jointly launch the ceremony of “the opening of fishing season of the East China Sea of 2017”. Based on the principles, which stick to combinations such as resource protection and product development, quality assurance and image promotion, and technology innovation and advantages of resource, triple parties will be jointly dedicated to supply safe, reassuring, healthy, and delicious seafood to consumers, and let good quality fresh seafood to quickly and directly reach consumers’ dinning tables.  

(Mr. Wangxiaosong, the VP of JD Group and president of the Fresh Food Business Department, Mr. Xuxiaoyue, the deputy mayor of Zhoushan, Mr. Zengyuexiang, the GM of Ocean Family, and Mr. Gansongzhang, the director of Commerce Department of Zhoushan start JD Fresh, the opening of fishing season of the East China Sea of 2017.)

In last year, Ocean Family and JD Fresh jointly carried out the event of “search the fresh food around the world, Zhoushan stop”, and promoted Zhoushan seafood to the whole country through this JD’s platform. The event was very popular around the country. And based the outcome, JD.com confirms that “the most fresh seafood is located in Zhoushan”. On this year, both parties strengthen the cooperation again based on the original cooperation: during the day of event, both parties sign “the frame agreement of product development and purchase cooperation”, confirm to treat the counter-party as the preferred cooperation partner for each other, and launch together “the united working group for the development and upgrade of seafood”.

Ocean Family will leverage its advantages of resource and expertise and introduce new products to JD Fresh; while JD Fresh will leverage its advantage of the data, based on the sales record and feedback of consumers, and advise the demands for the development of new products and the upgrade of existing products. Both sides are predicting to offer the new development or upgrade for 5 to 10 product items.

If you question where is the channel for such fresh seafood, that’s because of the origin of the fresh crab! Through many efforts and tests, Ocean Family and JD Fresh proactively search the ways to conquer the difficulties such as vibration, temperature, the supply of oxygen, and etc. through the logistics processes of fresh seafood, realize the breakthrough of delivering live Zhoushan crabs to the whole country through the e-commerce platform, and hit the new record of the online pre-ordering volume. This is the perfect integration among the good quality Zhoushan seafood resource, Ocean Family’s expertise, and the logistics and selling platform of JD.com.

On 2016, Zhoushan government, Ocean Family, and JD Fresh had the good start of the cooperation. During 2017, the second-time cooperation among triple parties is expected to create the good outcome! Following the opening of the fishing season of the East China Sea and the further cooperation of triple sides, more and more Zhoushan seafood will enter thousands Chinese families.