March 29, Ocean Family’s first high-end seafood counter in Beijing, located at World Trade Phase 3 Ole’ supermarket, was officially open for the business.
Beijing World Trade Phase 3 is located at the northwest junction of the East Third Ring Road and
Jianguomenwai Avenue overpass. It stands at the heart of Beijing’s Central Business District area, with a total building size of 540,000-square meters. The building size of Phase 3 Project equals the building size of the sum of Phase 1 and Phase 2 Project. The total investment of Phase 3 Project is more than 4 billion Chinese Yuan, including super five-star hotel, top-grade offices, international boutiques, cinemas and other facilities. Together with Phase 1 and Phase 2, it has formed a building complex with 1,100,000-square meters and become the biggest international trade center in the world.
Ole’ supermarket is the advanced supermarket under the umbrella of China Resources Group. China Resources Group is one of the largest retailing groups in China. It owns many well-known brands such as vanguard, Suguo, Fun², Chinese Arts & Crafts, CRCARE, Ole’, Blt, Vango, Voi-la!, Leonardo, VivoPlus, Pacific Coffee and etc. And its supermarket business has continuously been No.1 in Chinese supermarket industry for many years. China Resources Group designs Ole’ supermarket to create a brand new experience of urban life-style, focusing on middle and high-end customers, offering differentiated services and providing imported goods and high-end consumer goods with over 60% imports.
As the first step to explore top-grade seafood market in Beijing, Ocean Family selects the site earnestly. Settling the first seafood counter at World Trade Phase 3 shows the distinctive geographical advantage and level of consumption of World Trade Phase 3. The products of this seafood counter are all top quality products of Ocean Family series.
From last year, Ocean Family began to accelerate the expansion of the domestic market. In line with the strategy “maturate one store, then develop the next one”, the company will focus on the development of high-end supermarkets, wholesales boutiques and “Ocean Family” stores. Geographically, our advanced seafood and tuna market will centralizes in Beijing as the hub covering northern China and Shanghai as the hub covering eastern China.
Moreover, Ocean Family’s seafood counter in Ito Yokado Beijing Asian Games Village store will open recently. |
